Internet Marketing Optimization – When a company engages in online optimization strategies, typically, the goal is to create the best and most visible digital finger print across multiple online mediums. Search Engine Optimization (SEO) is one of the most commonly used online strategies around these days.
For an online business to be successful, more than just the search engines need to be focused on. Internet Marketing is all about integration and optimization. Internet marketing includes any type of online process or action that is intended sell, promote or increase sales.
This includes search marketing, social media, online PR and any other internet marketing channel. Does Google use linear reasoning when determining the most relevant website to a user’s search? The answer is NO.
Understanding the philosophical framework of internet marketing and applying it across all online mediums is how you maximize your efforts on the internet. Each internet marketing discipline requires polishing in order to perform at its peak, and all internet marketing channels should be uses together for maximum results.
Why is optimization important in internet marketing?
As the internet continues to grow and becomes more popular, more and more mediums of communication are developed. They are being developed so fast, that its hard to even know what the future holds. A decade ago if you mentioned Facebook, Twitter, or FourSquare people would have looked at you like you were crazy.
What is happening is that as the population grows, more niche products are being developed for more niche audiences.
According to Chris Anderson’s The Longtail, network TV loses more of its audience to hundreds of niche cable channels. Ten years ago who would have thought that Oprah would have her “OWN” channel? The internet is experiencing a similar trend.
As more and more web applications and social media networks become available web traffic will fragment. An organizations online marketing mix should be analogous to its financial portfolio, diversified and optimized.